The $100 Billion Industry: Why Mobile Casinos are Cashing In
by GONZALO BAEZA
It was once that case anyone wanting to play games such as
roulette, blackjack and craps would have to put on their finery, leave their
house and drive to a local casino.
As exciting as this was, it was somewhat inconvenient which
is why the advent of online gaming introduced a whole new raft of people to the
beauty of gambling. From novice punters to aspiring millionaires, the online
casino revolution allowed millions of people to play a range of games using
nothing more than their computer and the Internet.
Gambling on the Go
Of course, given the trend of evolution running through the
world of technology, it wasn't long before developers realised they could make
their products even more accessible by creating mobile casino apps. Utilising
the latest technology to cram hundreds of slots, roulette wheels and blackjack
tables into a portable portal, operators such as 32Red have been able to engage
even more players than ever before. Indeed, when you ante-up inside the 32Red mobile casino you'll now be one
of millions of players around the world contributing to an industry that's
worth an estimated $2.7 billion.
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According to various stats, the mobile gaming world is
worth around $11 billion annually, making it one of the most important players
in the app world. Within this sector you'll find casino gaming options from a
variety of operators, including 32Red, Ladbrokes and Coral, each of which help
create a burgeoning marketplace. In fact, when taking into account social
casinos (free play platforms) and real money operators, it's estimated that
mobile gambling will be a $100
billion industry by 2017.
Access, Speed and Profits
So why are mobile casinos, such as the one offered by
32Red, a major hit with customers? The most obvious reason is there
accessibility. Being able to log on and test your mettle against "the
house" using nothing more than a Smartphone or tablet is highly efficient.
Not only does this make mobile gambling more accessible, but it allows you to
win more money. In the gambling world speed equals profits and the faster you
can ante-up, the more you stand to make.
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Additionally, because operators are keen to push people
towards their mobile products, it means you can often pick up a bevy of bonuses
and free cash offers simply by going online. Although the amount of money
you'll receive will vary depending on the mobile casino you're playing on, it's
generally accepted that you can earn a bundle of free cash when you play via
The Social Vibe
The final reason mobile casino games have become such big
business in the last few years is the symbiotic relationship between social
platforms and real money games. Instead of real money operators having to rely
on their own brand to attract people to the industry, there's now a growing
gambling trend among social networks, such as Facebook. Free to play casino
games are now integrated into Facebook via third-party developers and that's
given millions of people a gateway into the industry.
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People who hadn't previously played games such as blackjack
can now ante-up via their social media account without risking any money. This,
in turn, has led to more people trying their luck in real money games and,
therefore, generated a massive amount of interest in the industry as a whole.
Overall, mobile casino gaming appears to be going from
strength-to-strength and that can only result in positive things for players
around the world.